10 Elements of a Strong Content Marketing Strategy
A strong content marketing strategy is a mix of ideas that you share and the elements that make your content irresistible.
Copyblogger contributor Sonia Simone has published an article highlighting 10 important elements of a content marketing strategy.
She says, “Here are my recommendations for 10 vital elements when you’re studying how to create a content marketing strategy.
You may have additional thoughts while you’re on your journey to become a freelance writer, and I’d love to hear them in the comments!
#1: Document the Who
All good content, sales, and marketing depends on one factor above all others:
Humans are complicated, and you could spend months or even years researching this. You’ll want to look for the middle ground between a deep understanding and six months in a rabbit hole.
Different organizations have different strategies for developing this deep understanding for their storyselling. I’m partial to interviews and social media listening (Facebook groups can be particularly rich).”
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