Avoid These Social Media Marketing Mistakes
Social media is an essential element of marketing. It helps you reach your target customer and make the most from your marketing efforts.
HubSpot contributor Martina Bretous has published an article highlighting
She says, “We often talk about the best strategies to use on social media but do you ever wonder about the top mistakes to avoid? In this article, we cover the top ones categorized by platform.
1. Ignoring new features.
Instagram is constantly evolving.
Just this year, the social network has announced several big features it’s either testing or fully rolling out, like the Creators Marketplace, supervision tools for teens, pinned posts, Reels up to 90 seconds – and that’s just to name a few.
What often happens when the platform rolls out new features is that it will prioritize accounts that use them. For instance, when Reels first launched, the algorithm would prioritize accounts that used them – earning them more reach and impressions – than those who posted videos on the feed.”
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