Strategies to Write Copy That Sells
A well-written copy can help you persuade your prospects to take action.
Social Media Examiner contributor Michael Stelzner has shared an article copywriting with the PASTOR framework.
He says, “The PASTOR framework replaces the wolf with a shepherd. It guides people, like a pastor or a shepherd, toward positive decisions that will benefit them.
Because copywriters love lists, it breaks down into a step-by-step method for writing copy, too.
P: Person, Problem, Pain
Every piece of copy has to start with the audience.
- Who is the person you’re writing for?
- What problem can you solve for them?
- What pain does that problem cause them?
Let’s look at those three points a bit more closely.
First, even though you’re presumably speaking to a wide audience, you should write as if you’re speaking to just one person. Have an individual in mind. Speak to them directly and make them feel seen.
Second, there’s a difference between pain and problem. The problem describes their situation; the pain is how they personally experience it.”
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