Twitter’s Algorithm Ranking Factors [Guide]
Twitter marketing is how businesses use Twitter to create and disperse content to targeted audiences and build community interest for their brand—and hopefully generate sales.
Search Engine Land contributor Chris Silver Smith has published ‘Twitter’s algorithm ranking factors: A definitive guide’.
He says, “Twitter patents and other publications reveal likely aspects of how tweets become promoted in the timeline feeds of users.
Some of Twitter’s timeline ranking factors are very surprising, and adjusting your approach to Tweeting may help you to gain greater visibility of your Tweets.
Based upon a number of key patents and other sources, I have outlined a number of probable ranking factors for Twitter’s algorithm herein.
The Twitter timeline
Twitter first began using an algorithm-based timeline back in 2016 when it switched from what was purely a chronological feed of Tweets from all the accounts one followed. The change ranked users’ timelines to allow them to see “the best Tweets first.” Twitter has since experimented with variations of this up to the present.”
Comments are closed.
