What’s the biggest hidden secret in Google Ads? [Answered]
Search Engine Land contributor Amanda AI has answered an important question related to Google advertising: What’s the biggest hidden secret in Google Ads?
She says, “Marketers are increasingly turning to automation to unlock new growth opportunities. Automated ads are quick, easy and simple to use. However, in a world of smart and automated strategies, optimizing advertising campaigns that outperform the competition can be challenging.
Can marketers influence a smart or automated strategy? The answer may surprise you.
A “secret” or not well-known tactic when it comes to Google Ads is that audience bid modifiers that are manually set can be used to help prioritize which audience list is served if a user is on multiple lists. For example, a higher bid modifier means your preferred list will be prioritized but not be used in the bid modifier in the auction itself.
This is important for prioritizing high-value targets.”
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