Why Google Analytics 4 Requires Your Immediate Attention [Podcast]
MarketingProfs has published a new podcast episode ‘Why Google Analytics 4 Requires Your Immediate Attention’ featuring Katie Robbert.
The MarketingProfs team says, “In the latest episode of Marketing Smarts, Robbert digs into exactly how GA4 differs from the previous version of Google Analytics. One reason she recommends setting aside some time to get educated on the switch to GA4 is that so many of the metrics are different. Bounce rate, for example, does not exist in Google Analytics 4; it’s been replaced by engagement rate; and yet, the two are not directly inverse to each other, so a whole new mindset is required.
But that doesn’t have to be a bad thing. “Use it as an excuse, an opportunity, to take a step back with all of your marketing,” Robbert recommends. “It’s a really good reason to evaluate your whole Google marketing platform ecosystem. Is it set up correctly?… Are these the KPIs we still care about?”
Many marketers have been frustrated with the rollout of GA4, but Robbert insists that the platform will allow for deeper data collection in the future.
Listen to the entire show now from the link above, or download the mp3 and listen at your convenience. Of course, you can also subscribe to the Marketing Smarts podcast in iTunes or via RSS and never miss an episode.”
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