Content Marketing for Startups [Guide]
Ahrefs has published ‘Content Marketing for Startups: A Beginner’s Guide’ to help marketers and new businesses.
Si Quan Ong says, “Content marketing takes time. It takes time in terms of resources (research, creation, promotion), and it takes time in terms of results.
Because it requires patience, content marketing works well only if the management team believes in it.
Unfortunately, not every management team is on board with content marketing right away. For example, some startups have limited resources or C-level executives may be biased toward marketing channels, e.g., paid advertising, that produce “faster” results.
So if your boss or manager doesn’t give you sufficient time or resources to invest in content marketing, then it cannot work. If you’re in that situation, you’ll need to first spend some time getting buy-in from your managers.”
Comments are closed.
