How We Used a Video Course to Promote Ahrefs [Case Study]
Ahrefs contributor Tim Soulo has published a case study ‘How We Used a Video Course to Promote Ahrefs’ explaining how a video course helped in the promotion of Ahrefs.
He says, “Back in 2017, about two years after joining Ahrefs, I decided to create a course on content marketing.
I had a very clear understanding of how an educational course would help me promote Ahrefs.
- People like courses – Folks like Brian Dean and Glen Allsopp were selling theirs for $500 to $2,000 a pop (and rather successfully). So a free course of comparable quality was sure to get attention.
- Courses allow for a deeper connection – You would basically be spending a few hours one on one with your students. And if you managed to win their trust, you’d get an opportunity to promote your product to them.
That was my raw thought process going into this venture.
And I absolutely didn’t expect that the lifespan of my course would be as interesting and nuanced as it turned out to be.
The lessons of my course have generated over 500K+ in total views, brought in mid-five-figures in revenue (without even trying), and turned out to be a very helpful resource for our various marketing purposes.”
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