The Top Influencer Marketing Trends to Watch [Report]
Marketing Dive has published a new report ‘The Top Influencer Marketing Trends to Watch’.
The MD team says, “Brands have continued to invest in influencer marketing, with nearly three-quarters of U.S. marketers set to utilize influencers this year. The strength of the creator economy points to how delivering fresh digital creative remains a priority for marketers, as consumers’ e-commerce and digital media consumption habits calcify.
In this Trendline, explore leading trends in the influencer landscape as well as how brands continue to adapt. Highlights include:
- How YouTube’s brewing TikTok rivalry could impact mobile video strategies
- How Express drove revenue gains, 20% traffic bump with digital experiences
- Pepsi scouts next pop star in new show spanning TikTok, TV”
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