Understanding Surround Sound SEO
The term Surround Sound Marketing was coined by HubSpot. It refers to a strategy that prioritizes being found in as many of the top-ranking pages as possible versus simply getting your own domain to rank at the top of the results.
Semrush contributor Patrick Herbert has published an article defining the marketer’s roadmap to Surround Sound SEO.
He says, “Research shows that prospects visit an average of three websites before making a purchase, so the idea is to be in as many places as possible. The more people see your brand on trusted websites in the consideration stage, the more likely you’ll be a candidate in the buying stage.
The best time to implement Surround Sound SEO is after you have laid down the foundational SEO basics for your own website. Surround Sound SEO is most effective after you have developed some level of authority and have begun to work on ranking your own domain first.
It’s also a long-game strategy, relying on relationship building to get your brand featured in other peoples’ content. So it’s not for everyone. But if you’re intrigued, follow my Surround Sound SEO Roadmap to see if you’re ready.”
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