Understanding the Concept of Freshness & SEO
MOZ contributor Christopher Long has published an in-depth article dealing with Freshness & SEO sharing his rich search and SEO experience and experiments.
He says, “This all started when we began to work with a large news publisher who was having trouble getting in Google’s Top Stories for highly competitive keywords. They were consistently finding that their content wasn’t able to get inclusion in this feature, and wanted to know why.
Inclusion in “Top stories”
We began to perform a lot of research around news outlets that seemed quite adept at getting included in Top Stories. This immediately turned our attention to CNN, the site that is by far the most skilled in acquiring coveted Top Stories positions.
By diving into their strategies, one consistent trend we noticed was that they would always create a brand new URL the day they wanted to be included in the Top Stories carousel.”
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