Content grouping in Google Analytics 4 is a powerful way to organize and analyze the performance of topic clusters on your site or webshop.

Data Driven has published ‘Content Grouping in GA4: Beginner’s Guide’ to help marketers understand content grouping in Google Analytics 4.

This comprehensive guide covers the following:

  • What is content grouping in Google Analytics 4?
  • Prepare GA4 content grouping with these examples
  • Example 1: Blog content groups
  • Example 2: content groups on web shops
  • Limitations of GA4 content grouping
  • Limitation 1: only 1 GA4 content group
  • Limitation 2: page paths
  • Limitation 3: no retroactive content grouping
  • How to set up content grouping in GA4?
  • Step 1: Create a User Defined Content Group Variable
  • Step 2: Add your content group variable to the GA4 tag
  • How to access content grouping in GA4?
  • Content groups in GA4 reports
  • Content group dimension in GA4 Explorations
  • How can GA4 content grouping be useful to you?
  • Summary: content grouping Google Analytics 4.

Content Grouping in GA4: Beginner’s Guide

Data Driven

Sharing is caring