Twitter has published ‘Twitter Connect Playbook’, a 45-page guide on how to utilize Twitter’s various ad formats and tools, including notes on the platform’s audience, key best practices, case study examples, and more.

Download the playbook to learn:

  • Why Twitter is the place to run your next ads campaign
  • What makes our audience our superpower
  • The value of connecting to events, occasions, and trends happening on Twitter
  • Which global events your brand can connect to this year
  • The Twitter Ad formats available for your campaign
  • Best practices for your ad creatives – images, videos, copy, emojis, and more
  • How to target your audience on Twitter using our various targeting tools
  • How the cost and bidding structures for Twitter Ads work.

Introducing the Twitter Connect Playbook

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