Exploring Web3 Marketing Practices
Web 3 marketing is about building meaningful relationships with your customers and creating partnerships that benefit everyone involved. It’s time for businesses to stop thinking of customers as a number in a database, but instead, people looking for the same thing you are.
Social Media Examiner founder Michael Stelzner has published an article explaining the evolution of web 3 marketing practices.
He says, “Why Should a Business Consider Integrating Web3?
The answer to why a business should consider adopting Web3 concepts and principles has several layers, starting with the benefits.
The Blockchain Is a CRM
The blockchain isn’t simply a custom relationship management (CRM) system. It’s the strongest CRM and customer retargeting system in existence because a person’s buying behavior is recorded and publicly available on chain.
While Facebook, Instagram, or Twitter allow you to remarket to someone’s potential buying behavior based on their identity, the blockchain lets you do the opposite. You may not know someone’s identity but you absolutely know what matters: their actual buying behavior.
How does that benefit a business? Say your business sells NFTs (non-fungible tokens) to a group of people who keep those NFTs in their wallets. When your next NFT collection drops, you can reward that group of people by making your collection available only to those wallets.”
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