Social Media Marketing Guide for Holiday Campaigns
A successful social media campaign requires strategic planning, often months in advance. Without a roadmap, you’re likely to end up with vague objectives, incomplete creative assets, and an overloaded content calendar.
Social Media Examiner contributor Anna Sonnenberg has published the ‘Social Media Marketing Guide for Holiday Campaigns in 2022’.
She says, “Holiday marketing campaigns tend to have a lot of moving parts. Yours may include social media as well as email marketing, pay-per-click (PPC) ads, or SMS marketing. Here, we’ll focus solely on planning for paid and organic social media campaigns.
To track social media campaign elements and plan with your team, choose a tool that makes collaboration easy. For example, you can use Airtable to set up custom databases for your campaigns. Then you can track everything from campaign types and platforms to creative assets and promo links to publication dates and approval status.
#1: Social Media Marketing Campaign Objectives
First, clarify your objectives. For most of your holiday marketing campaigns, sales and conversions may be your ultimate targets. Before you can expect to drive sales and conversions, you may need to achieve objectives like increasing awareness of newly launched products or generating qualified leads.”
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