Your Guide to Running Twitter Ads in 2022
By advertising on Twitter, you can extend your reach to its vast user base.
Social Media Examiner contributor Anna Sonnenberg has published an article on how to run Twitter ads in 2022.
She says, “The cost of a Twitter ads campaign depends on a few factors. Most importantly, which type of Twitter ad do you want to run? Each Twitter ad type has a different average cost range:
- Twitter promoted ads average about $0.25 to $2 per action.
- Twitter follower ads average about $2 to $4 per follow.
- Twitter takeovers average about $200,000 per day.
While Twitter takeovers have a fixed rate, promoted and follower ads have a much wider average cost range. The amount your business ultimately spends depends on the quality of your ads, their relevance to your audience, and the amount you bid.
How to Budget for Twitter Ads
Twitter takeover ads are priced by 24-hour period, which means you pay a set price per day. With promoted ads and accounts, however, you get much more budget-related flexibility.
To budget for promoted ads and accounts, it’s helpful to use past performance as a benchmark. But if your business is new to Twitter ads, you can estimate based on the average costs above.”
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