Seven Important E-commerce Metrics
By keeping a tab on key e-commerce metrics, you can continue to grow your business.
Search Engine Journal contributor Jon Clark has published an article highlighting seven crucial e-commerce metrics you should be tracking.
He says, “These seven e-commerce metrics will make tracking your shop’s success smooth sailing.
1. Sales Conversion Rate
Your e-commerce sales conversion rate is, simply put, the percentage of people who visit your online store or page who make a purchase.
To calculate your conversion rate, use the following formula:
So, if 1,000 people visited your store this week and only 10 people made a purchase, your conversion rate for the week would be 1%.”
7 Crucial Ecommerce Metrics You Should Be Tracking Right Now
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