Nine Ways to Increase Your Instagram Engagement Rate in 2022
Instagram engagement rate is a quantitative measure of how users interact with the content on your profile. It takes into account your number of followers, likes, comments, and shares.
HubSpot contributor Flori Needle has shared
She says, “Instagram engagement rates are significant because they measure an audience’s interest, brand relevance, and social authority.
Audience Interest
If your content appeals to your target audience, your engagement rate will be higher.
If you take the time to review your best-performing content — i.e., posts with the most likes, shares, saves, and comments — you’ll get a feel for what your users want to see.
It’s important to note high impressions may indicate that your content has been viewed a lot, but engagement is typically defined as concrete interactions with your posts.”
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