The 2022 ROI Report [Report]
Nielsen has released ‘The 2022 ROI Report’ revealing what drives returns, how to measure them and how to improve on the metrics you already have.
The Nielsen team says, “Did you know that increasing awareness by 1% can increase future sales by 1%? Or that 50% of media campaigns are losing out on up to 50% of returns because they aren’t spending enough?
We created The ROI Report to help marketers around the world understand what actually drives returns, how to measure them, and how to improve the metrics you already have.
The report also tackles topics like:
- Which new channels perform
- What channels work best with your goals
- What are the ROI opportunities around the world
- How to improve your CRM strategy.”
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