An SEO lead is a potential client who has expressed an interest in your SEO services. They either find you first and get in touch, or you proactively reach out to them and offer your services.

Ahrefs contributor Fraser McCulloch has published ‘SEO Leads: A 6-Step Guide on How to Get SEO Clients’.

He says, “In this article, you’ll learn the definition of an SEO lead and the six steps to getting great leads.

Step 1. Provide tailored SEO service for specific client segments

The first step is creating or providing a tailored SEO service for particular industries. These services can range from offering SEO consultations with a minimal monthly retainer to serving a specific niche (e.g., lawyers).

When I first pivoted from web design to SEO, I made the mistake of trying to offer a full SEO service.

Then at the time, Ryan Stewart said in a podcast to be great at keyword research and sell it to agencies.

So I did.

Looking around the SEO industry, you’ll find people and agencies doing well by specializing in a particular service or niche.”

SEO Leads: A 6-Step Guide on How to Get SEO Clients

Ahrefs

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