Five Ways to Check If Google Analytics Performance
Google Analytics helps you understand your site’s performance and make decisions based on website or app usage data.
Search Engine Journal contributor Paul Schmidt has shared five ways to check if Google Analytics is working for you.
He says, “Whether you are launching a new site, redesigning an old one, or merging multiple websites, here are five ways to ways to check whether Google Analytics is working.
1. Conduct A Google Analytics Tracking Audit
One of the first steps to take in this process is developing clear documentation of:
- What are the accounts, properties, and views that your Google Analytics needs to flow into?
- What GA tracking tags need to be used on all pages? Do certain GA tags need to be used for certain parts of the site (i.e., blog, microsite, internal knowledge base section)?
- How are the tags deployed across the site? Through manual insertion within global CMS modules or through a 3rd party tag manager?”
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