Understanding Organic Traffic Basics
Organic traffic is the traffic that visits a website after making a search and clicking on an organic search result. Organic traffic is a great way to reach new customers online. It’s scalable, it builds trust in your brand, and best of all, it’s free.
Semrush contributor Luke Harsel has published an article explaining organic traffic basics and ways to get more website visitors.
He says, “When you look at the cost of paid search campaigns, the value of organic traffic becomes more clear.
Unlike a pay-per-click (PPC) campaign, you don’t have to pay for any single click on one of your organic search results. In that sense, organic traffic is free.
For some highly valued keywords, the cost per click (CPC) can be hundreds of dollars.
Are you wondering why anyone in their right mind would pay over $100 just for one person to click on an ad?
Well, that’s where the searcher’s intent and the business’ value come into play.”
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