SEJ Lists Top 5 Chinese Search Engines
Search Engine Journal contributor Brian Frederick has published an article featuring the top five Chienese search engines and how they work.
He says, “While cultural differences exist from country to country, and sometimes region to region everywhere in the world, Chinese norms are often quite unfamiliar to Western companies. And that includes the search engines used.
So, what sites are the Chinese using to find things on the internet? Here are the top five:
1. Baidu – China’s Answer To Google
Much like “to Google” has become a standard verb meaning to look something up online, in China people “Baidu” something.
It controls more than 75% of the search engine market in the PRC and even brings in some users from other countries, including the U.S. and Japan.
Baidu got its start with funding from Silicon Valley in 2000, initially as just a homepage that allowed companies to bid on ad space. Since then, it has expanded not just into search, but also artificial intelligence and a number of internet-related products and services.”
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