GA4 Checklist: How to Migrate and What You Should do Now [Guide]
Google’s universal analytics will be turned off on 1 July 2023. So it is important to have GA4 set up before the end of June this year.
Builtvisible contributor Gary Stubbenhagen has published a brief guide on how to migrate and what you should do now.
He says, “Here are some key timeline dates for the coming year to help you get up and running with GA4 and make sure you’re not losing any valuable data.
30th June 2022
By 30th June this year, you’ll need to have business-critical data like traffic sources, content viewed and conversions, already in place and validated.
If you complete this later than 30th June, you’re going to lose your year-on-year comparisons because 1st July next year is the year-on-year point. The further you get from this data point, the more you lose the ability to look at seasonality so it’s important to be prepared and make sure everything is validated by this point.”
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