Impact of Content Consolidation on SEO
Content consolidation is the process of merging different pieces of content, such as blog posts, articles, or landing pages built for SEO, into a single, cohesive article.
Search Engine Land contributor Dan Taylor has published an article explaining how content consolidation can improve your SEO performance.
He says, “Several data sources can inform your consolidation efforts.
These include:
- Common analytics tools for pageviews, entrances and exits.
- Google Search Console.
- Your rank tracking tool of choice.
With this data, you will be able to identify potential problem areas.
Identifying priority URL targets
When I’ve worked with clients to do this, the first question is “where do we start?”
The best answer lies within Google Search Console.”
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