Five Ways to Improve Your Content Marketing
To achieve better results, you need to continue improving your content marketing efforts. Your content stays at the core of the marketing strategy and helps you stay close to your audience.
Entrepreneur magazine contributor Kenneth Burke has published an article sharing five useful tips to improve your content marketing.
He says, “Content may be king, but it’s not magic. You need a good strategy, time and a dedicated budget for content marketing to help you reach and convert qualified buyers. Done well, content will play a key role in your bigger marketing and company-wide goals. Here’s how to do it well:
1. Create a basic content marketing strategy
“Content” is essentially a blog post, infographic, video or podcast you create to educate and influence buyers. Gather questions people ask before working with you, and create at least one piece of content for each. Questions fall into two buckets: informational intent and buying intent.
Informational questions will feed your top-of-funnel content (e.g., “Why is my HVAC not cooling?”). Buying questions will feed your bottom-of-funnel content (e.g., “How much does it cost to replace an HVAC unit?”).”
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