SEJ Highlights Eight Elements of Successful Content Strategy
You need a strong content strategy to establish your goals, determine priorities, and maximize marketing efficiency.
Search Engine Journal contributor Kristi Hines has shared eight elements of a successful content strategy.
She says, “Like a marketing octopus, there are eight important appendages to a good marketing strategy.
Let’s run through them in the order you should create them.
1. Goals
A successful content marketing plan always begins with clearly stated goals. This is a stage many people skip, to their own detriment.
Different types of marketing tactics work to achieve different goals, most of which probably corresponds with a step in your sales funnel.
Some of the more common goals are building brand awareness, increasing traffic, growing an email list, generating new leads, converting new customers, improving customer retention, and upselling.”
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