Quality products and a well-optimized e-commerce site is a key to boosting your e-commerce sales.

Search Engine Journal contributor Adam Poehl has published an article highlighting nine things to optimize on your e-commerce site to drive more sales.

He says, “Below is a list of nine things to start with that are sure to drive incremental sales:

1. Smart Use Of The Intrusive (And Often Annoying) “Pop Up”

Many ecommerce (and non-ecommerce, for that matter) sites will serve you a pop-up the moment you arrive.

Some are necessary – like privacy compliance – while others are strictly promotional.

Pop-ups can work quite well, as long as you follow some basic common sense guidelines:

  • Just because you may have a native mobile app for shopping, doesn’t mean you need to prompt your visitor to download it as soon as they get to the site.”

9 Things to Optimize on an E-commerce Site to Drive Sales

Search Engine Journal

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