When you want to get more value out of content, you split it into pieces. They represent sub-topics of more significant topics. These logs can then be split and broken down into even smaller niches. This process is called content splintering.

ReadWrite contributor Timothy Carter has published a comprehensive article on implementing a splintered content strategy.

She says, “In order to get started with creating splintered content, you’ll need a few things:

  • Keyword research. The process always begins with keyword research. First, you need to perform detailed SEO research to zero in on the keywords that specifically resonate with your target audience. This feeds your topic selection and actual content creation. (You can think of keyword research as developing a blueprint. Just like you can’t build a house without plans, you can’t implement a splintered content strategy without keyword research.)
  • General topic. Armed with the right keywords, you can begin the process of choosing a broad topic. A general topic is a very basic, overarching topic that speaks to a specific target audience.
  • Content writers. You’ll need a team of people to actually create the content. While it’s possible to do this on your own, you ideally want to hire content writers to do the heavy lifting on your behalf. This allows you to focus on the big-picture strategy.”

How to Implement a Splintered Content Strategy

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