Quality content matters at the right time. You need to plan and execute your social media marketing campaign in a timely manner.

HubSpot contributor Lucy Alexander has published an article sharing some useful tips on planning your Instagram posts.

She says, “HubSpot, AdobeSpark, and Iconosquare teamed up to create a 30-day planning guide for business Instagram planning.

We’ve also thrown in 30 templates to help you get started. Click here to get the planning guide.

Your Instagram’s Visual Theme

Once you’ve decided on the type of content you want to post, you’ll want to select a visual theme for your posts.

Aesthetic consistency will help you in several ways:

  • When an Instagram user finds your business’ account, the images will appear coordinated and well-thought-out.
  • Your followers will begin to sense patterns in your content and pause when they see your post as they scroll because they recognize that pattern.
  • When you’ve pre-selected a go-to font and color scheme, it takes away some of the pressure of planning because there are fewer decisions to make for each new post.

If you use Adobe Spark, you can download our free Adobe Spark Instagram templates to create a new post with a template rather than starting from scratch. You’ll also get access to the previously-mentioned calendar of content ideas.”

How to Plan Your Instagram Posts

HubSpot

Sharing is caring