Your SEO strategy needs to be backed by research and experience. With sharp observation and proper planning, you can achieve set goals.

HubSpot contributor Mike Volpe has shared a step-by-step SEO tutorial featuring eight easy basics for beginners to master.

He says, “By the end of this tutorial, you’ll be able to walk away with a list of actionable steps to get your SEO strategy off the ground.

1. Find keywords.

Keyword research is as simple as picking a list of words and phrases relevant to your business. Think about which words are most likely to get people to do what you want them to do (visit your website and submit a form) and focus on those words.

You can use a dedicated keyword research tool, but as a beginner, it’s wise to choose your keywords intuitively at first. For instance, if you sell roasted coffee, you might opt for “roasted coffee,” “Colombian coffee,” and “local coffee roaster.”

List these keywords out in a spreadsheet or document for you to keep track of. Then, pick one word or phrase to use on one page of your site. In other words, you don’t want to target different keywords on one page. You want to target one keyword, as well as any keywords it’s semantically related to.”

SEO Step-by-Step Tutorial: 8 Easy Basics for Beginners to Master

HubSpot
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