URL Parameters: A Complete Guide for SEOs [Guide]
URL parameters are the portion of a URL that follows a question mark. They are comprised of a key and a value pair, separated by an equal sign. Multiple parameters can be added to a single page by using an ampersand.
Ahrefs has published ‘URL Parameters: A Complete Guide for SEOs’ to help marketers understand URL parameters and apply to SEO.
Patrick Stox says, “In this guide, we’ll be covering what you need to know about URL parameters.
How parameters are used
As I mentioned in the intro, parameters can be active or passive. Let’s look at some examples of each.
Active parameters
Active parameters modify the content of the page in some way.
Filter. Removes some of the content, leaving more specific content on the page that a user wants to see. An example of this is faceted navigation in e-commerce.
?color=yellow
Sort. Reorders the content in some way, such as by price or rating.
?sort=highest_rated
Paginate. Divides content into a series of related pages.
?p=2."
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