What to Do When Your ABM Target Isn’t Active Online, July 26 [Webinar]
Ads and intent data work as sales tools when you’re selling to salespeople and marketers who go online often. But when your target audience isn’t online, you’ve got to approach sales differently.
MarketingProfs is hosting a webinar ‘What to Do When Your ABM Target Isn’t Active Online’ on Tuesday, July 26, 2022.
The MarketingProfs team says, “If you’re selling to engineers within a massive organization, for example, there’s a better than average chance—unless they’ve just changed jobs or they’re on the hunt for a new one—you won’t find them on LinkedIn. And they may have a fake name on Facebook or an IG account that’s on lockdown. They may even entirely hide all their information online.
So how do you connect with a hidden target? You join us for this free webinar with sought-after speaker and CEO of Hunter & Bard Shira Abel.
You’ll learn:
- The tactics that work best when the target of your efforts is hidden
- The tools that will help you succeed
- The S.C.A.L.E. framework for ABM.”
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