Quality content helps you achieve better SEO performance. Both go hand in hand to help you make your business successful.

Content Marketing Institute contributor Ann Gynn has answered this important question in her latest article: Does SEO Still Matter to Content Marketing When Google Takes Your Clicks?

She says, “Google works hard to give searchers answers without making them click through to content pages. That’s why the quantity of no-click answers on its search engine results pages seems to grow every day.

Meanwhile, content marketers work hard to improve their rankings on search engine results pages because they want searchers to click on their content.

Given these seemingly opposing goals, does it still make sense for content marketers to invest time and valiant effort in SEO?

YES was the resounding answer from most presenters at the upcoming Content Marketing World. A few more were lukewarm in their affirmative response. Their replies offer great insight into why SEO still matters in content marketing strategy – and how to adjust your approach for this instant-answer era.”

Does SEO Still Matter to Content Marketing When Google Takes Your Clicks?

Content Marketing Institute
Sharing is caring