What does it mean to be an ethical SEO? [Answered]
Ethical SEO can be defined as search engine marketing using only techniques and strategies that search engines consider to be acceptable.
Matt Tutt Digital Marketing has published an article explaining ethical SEO.
Matt Tutt says, “What considerations are there when it comes to ethics and SEO? Whilst there may be many different ways to define it, here are a few things that come to my mind based on working in SEO for the past 10 years. By no doubt I might have missed some good topics – you’re welcome to add a comment below or find me on Twitter if you wanted to add any others.
1 – Which companies and industries do you choose to work with? Do you have any boundaries?
This was a big one, and I think this is one of the biggest ways in which an SEO might consider themselves as being ethical. If you are happy to work with any business, in any industry, then it could be argued that you aren’t really willing to put down a marker as to those industries that perhaps morally or ethically you don’t want to be involved with.
For example, there are some very competitive, and lucrative industries where the SEO stakes are high.”
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