Improve Content Audit with These Metrics
A content audit is a process of systematically analyzing and assessing all the content on your website. There are several elements that play a crucial role in the audit process.
Content Marketing Institute contributor Clair Brain has published an article featuring four metrics you should consider during the content audit.
She says, “Some general data points like overall traffic and organic visits should always be measured. Now, here are four more metrics to evaluate. (Some of which you can even use on your content proactively to minimize the effort in future audits.)
1. Page load time
Search engines use page speed as a ranking metric. They are more likely to guide users to pages that load more quickly because they allow a better user experience. Aside from search engines, slow loading will leave your audience frustrated and increase bounce rates and reduce conversions.
Evaluate the load time for underperforming pages first because changes to words or further optimization won’t be helpful if that’s a possible problem.”
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