Web 3.0 is the third generation of the evolution of web technologies. The web, also known as the World Wide Web, is the foundational layer for how the internet is used, providing website and application services.

Content Marketing Institute contributor Ann Gynn has published an article 20+ content marketing experts’ vies on how content marketers should prepare for the Web3.

She says, “Web3 describes a new and unfamiliar world. Is content marketing ready for it? The range of replies offered is as vast as Web3 itself.

Here’s what they suggest.

Don’t get too distracted

Learn, observe, and don’t get too distracted by that yet. Too many marketers get obsessed with the next big thing trying to get on wave early on while neglecting their current focus on the business and marketing strategy they are responsible for today. My advice is: Stay on strategy, focus on execution, and learn about the trends. This knowledge may come in handy in the future. – Igor Bielobradek, digital marketing senior manager, Deloitte.”

Is It Time for Content Marketers To Care About Web3? 20+ Experts Weigh In

Content Marketing Institute
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