Marketing automation is all about software handling routine marketing tasks without the need for human action. Common marketing automation workflows include email marketing, behavioral targeting, lead prioritization, and personalized advertising. PPC Hero contributor Luke Carlino has published an article highlighting six dangers of automation in marketing. He says, “Automation software may be one of the greatest business development tools invented to date. However, there are some dangers to becoming too dependent on automation; it could be costing you a ton of profit, and, if you are not... [...]

Local SEO Guide contributor Will Morriss has published a comprehensive guide called ‘How to Create an SEO Strategy (non-technical version)’. It covers the following: How to Plan an SEO Strategy How to Implement an SEO Strategy How to Develop an SEO Content Strategy He says, “TL;DR – This is a high-level overview of how to create an SEO Strategy. The emphasis you should have on different aspects of SEO will vary based on the business goals, industry, and budget. However, we’ll cover some critical questions you should ask, must-haves, and other important aspects of having... [...]

Practical E-Commerce has published a new podcast episode ‘180 Marketing Founder: 4 Buckets to SEO’ featuring Jeff Oxford. Eric Bandholz says, “To Jeff Oxford, the founder of Oregon-based 180 Marketing, search engine optimization boils down to four buckets. Link-building, he stresses, is the priority. “The first [bucket] is link building from quality sites,” he told me. “You might have good content and a fast, mobile-friendly site, but you’ll likely not rank highly without backlinks.” Oxford founded 180 Marketing in 2013. Fast forward to 2022, and the firm consists of... [...]

If you have been buying graphics from big sites, such as Shutterstock, Graphik may stop this financial drain for you. It may also open the possibility of a new online business for you. The graphic industry is reported to have generated over $45.8 Billion in 2021. You may have contributed to that amount by buying graphics for your marketing. We certainly did. When you buy graphics from big repositories or from individual artists, the cost can keep multiplying, as you invest in one graphic after another. But what if you could create unlimited graphics, videos, logos, and banners in any niche with... [...]

Google’s marketing and advertising tools help businesses grow faster by quickly reaching out to customers. Practical E-commerce contributor Sig Ueland has published an article sharing 35 free Google tools for small businesses. Sig says, “Google offers powerful free tools for small business teams to run, grow, and promote an enterprise. Here is a list of free entrepreneurial tools from Google. There are tools for productivity and communications, digital marketing, website and app development, startup topics, and more. Business Tools Google Business Profile ​​allows you to manage... [...]

Effective online advertising helps us reach our sales goals. With well-designed ads, you can persuade your audience to take action. MarTech has shared 4 tips to maximize your ad spend and protect the customer experience The MarTech team says, “Here are four ways you can make the most of your marketing budget while driving meaningful results for your business. 1. Audit your ads No matter how hard you work to maximize your marketing spend, there will always be at least one campaign or channel that just isn’t giving you the most bang for your buck. In fact, studies show that 26% of marketing... [...]

The pandemic and fears of an upcoming recession have intensified ongoing changes in buyer behavior, leaving sellers struggling to keep up. MarTech is hosting a webinar ‘What Marketers Must Know to Rise Above Economic and Buyer Uncertainty’ on Tuesday, August 9, 2022. The MarTech team says, “MarTech recently surveyed nearly 300 marketers from brands across the U.S. to uncover their most significant challenges and strategies for overcoming them. The survey revealed that internal alignment on go-to-market initiatives across departments is the most prominent obstacle marketers face. Join... [...]

It’s commonly accepted that some marketers hate “process”— that great ideas can’t conform to rigid timelines, workflows, or structures. However, when marketers report spending only 26% of their workweek on the actual marketing job, the way that marketers work needs to change. MarTech is hosting a webinar ‘4 Proven Methods to Maximize Your Marketing Efforts’ on Tuesday, August 2, 2022. The MarTech team says, “Join Lauren Sisneros, Sr. Product Marketing Manager at Adobe, as she demonstrates how to make sure your marketing work is strategically aligned so that you can transform... [...]

From July 1st, Google is set to begin migrating Google Shopping campaigns to Google Performance Max campaigns Search Engine Land is hosting a webinar ‘Google Performance Max: Strategies for building optimal campaigns’ on Thursday, July 28, 2022. Attend this webinar to learn: How Performance Max campaigns differ to Google Shopping campaigns Best practices for building campaigns that deliver Optimizing inputs for Performance Max campaigns. Google Performance Max: Strategies for building optimal campaigns Search Engine Land  [...]

Content is the kind when it comes to promoting your products and services. And it can be empowered by ethical link building practices. Content Marketing Institute is hosting a webinar ‘Links + Content: A Modern Romance’ on Thursday, July 28, 2022, at 1.00 pm ET. The CMI team says, “Building links for SEO, like finding true love, isn’t easy in the modern online environment. We’ll show you how to create positive impressions, earn trust, and build connections that’ll help get you the links you need to rank. You’ll learn how to: Connect with your target audience Create memorable... [...]