Local SEO is a search engine optimization (SEO) strategy that helps your business be more visible in local search results on Google. Any business that has a physical location or serves a geographic area can benefit from local SEO. Search Engine Journal contributor Jason Hannessey has published an article explaining how to learn local SEO. He says, “Whether you’re doing local SEO for yourself or someone else, here are some easy and free ways to learn local SEO from scratch. Learn Local SEO As A Beginner The following steps are just the beginning when it comes to learning local SEO, but it’s... [...]

Content marketing metrics are standards of measurement that show you how well your content creation is doing. Using the metrics, you can determine how well you’re creating brand awareness to how many new leads you’re adding to your sales funnel. Quuu contributor Claudia Bird has published an infographic featuring eight content marketing metrics you should consider. She says, “It takes time to create valuable content. And you want to make sure you’re spending it wisely. So, you need to keep an eye on each piece of content’s performance. Then make more of the good stuff. You... [...]

YouTube is the powerhouse for your video marketing efforts. It helps you reach a wide audience through your video content. Social Media Examiner founder Michael Stelzner has published an article featuring the biggest YouTube mistakes marketers make and how to overcome them. He says, “Has your YouTube channel growth stalled out? Looking for advice to pinpoint where you’re going wrong? In this article, you’ll learn common mistakes marketers make and what to do instead. You’ll also discover some overlooked metrics that can help you grow faster. YouTube: The Best-Kept Secret in Social Media Unlike... [...]

MarketingProfs is hosting a webinar ‘How to Audit Your Content and Website for SEO and Lead Generation’ on Tuesday, July 19, 2022, at 2.00 pm ET. The MarketingProfs team says, “Do you know what content hooks your audience? Which specific pages make up your top 10%? And where your visitors come from? Join us on July 19 to learn how to: Find the pages which get your best results from search Uncover and track the ROI from on-page videos Check the user’s wait time of website links and CTAs (speeding up your links makes a huge difference in conversions!) Discover the adjustments... [...]

YouTube clips are shorter snippets created from longer videos. All clips include a link to the entire YouTube video. Any YouTube user can create clips from their own or other channels’ content. Social Media Examiner contributor Anna Sonnenberg has published a comprehensive article on making YouTube clips. She says, “In this article, you’ll learn how to create a YouTube clip to share across your business’ marketing channels. Clips make great teasers for longer videos so they’re ideal for generating interest and driving YouTube views. Because they’re short snippets, they also let... [...]

Getting discovered online is essential to achieving your business goals. Being found on SERPs involves a comprehensive SEO strategy that touches all aspects of the website, including every team involved. Search Engine Journal is hosting a webinar ‘8 Ways to End Silo Mentality & Increase Business Agility’ on Wednesday, July 27, 2022, at 2.00 pm ET. The SEJ team says, “Join our webinar to discover how bringing your team together will help you catch SEO issues before they damage your rankings – and bottom line. You’ll learn how to: Boost your SEO results by breaking down... [...]

The LinkedIn Campaign Manager prompts you to choose a campaign objective with one of three core objectives mirroring the sales funnel. Social Media Examiner contributor Anna Sonnenberg has published an article sharing eight tips to help you efficiently use LinkedIn Campaign Manager. She says, “In this article, you’ll learn how to use eight useful LinkedIn Campaign Manager features including the Reach and Frequency Forecasting tool. #1: How to Use Reach and Frequency Forecasting in LinkedIn Campaign Manager In 2022 Q2, LinkedIn rolled out a forecasting tool for Campaign Manager, with the... [...]

A digital content strategy is a blend of planning, creation, delivery, and governance of content. Content Marketing Institute is hosting a webinar ‘How to Measure the Impact of Your Digital Content Strategy’ on Wednesday, July 27, 2022, at 2.00 pm ET. The CMI team says, “Join us for a never-before-seen perspective of your content’s fitness and performance over time, with guidance on how to improve both. Content Fitness improves the value content provides for your organization, while creating an aligned customer experience — from inquiry to purchase, implementation, and ongoing... [...]

The programmatic ecosystem is changing rapidly and new methods to target and reach your intended audience are constantly evolving. StackAdapt is hosting a webinar ‘The Basics of Audience Targeting with Programmatic’ on Wednesday, July 27, 2022, at 11.00 am ET. Attend this webinar to learn: The evolution of audience targeting in the programmatic space. The basics of programmatic targeting and how to reach your audience effectively. How different channels play a role in creating a cohesive brand story. Recommendations for audience building through advanced methods including contextual... [...]

Adam Erhart has published a new video ‘7 Effective Marketing Strategies for 2022’ sharing useful tips, tricks and tactics. https://www.youtube.com/watch?v=4ajmfzj9G1g He says, “In this video I want to share with you a few of the most important marketing strategies, tactics, tips and tricks. But more than that I also want to show you some of the principles and foundational elements behind what makes these things so important. And what can happen to your business and marketing when you finally understand how all this works and fits together!”  [...]