Virtual reality marketing involves brands promoting themselves and their products using virtual and augmented reality technology. Technology creates a fake but realistic environment. Sometimes VR marketing is visual, and sometimes it’s multi-sensory, depending on the device. HubSpot contributor Branden Becker has published an article highlighting nine virtual reality marketing examples. He says, “Seeking inspiration for your own VR marketing campaign? Look no further. Below are nine of our favorite VR marketing campaigns and how they served the company’s marketing strategy. 1. Gucci... [...]

Site search functionality allows your users to search and find content on your website quickly and efficiently. While it’s similar to a regular search engine, it is exclusive to your site and works by indexing it constantly. Search Engine Journal contributor Kayle Larkin has shared on-site search best practices for SEO and user experience. She says, “Below are seven best practices to follow when adding an on-site search to your website. 1. Search Box Placement Your search bar should be easy to find. No one will scroll to the footer of your website looking for it. When someone views... [...]

Creating and executing your first SEO strategy can seem daunting and complicated. Search Engine Journal is hosting a webinar ‘Getting Started in SEO: 10 Things Every SEO Strategy Needs to Succeed’ on Wednesday, August 10, 2022, at 1.00 pm ET. The SEJ team says, “But, with the right resources, businesses of any size can see the growth they are looking for. Register now and learn the ten things every SEO campaign needs to succeed. You’ll discover: The 10 things you need to succeed with SEO. How to optimize with quality content. What a successful SEO campaign looks like. Matt... [...]

Branson Tay just released new SaaS software Newsly that will build an online news site for you. According to Tay, you can create your online news site without: ❌ Manual work ❌ Complicated technology ❌ Marketing or selling anything ❌ Any previous experience ❌ Any upfront cost Early users report success with this new software. Here’s was one confirmed client says about Newsly: “Well I need an online opportunity because it will change my financial status to a better one since the kind of job I’m doing requires a lot of strength and it also consumes a lot of time . At times... [...]

Social media is an integral part of a marketing strategy. With the right tools and strategies, you can continue to expand your online reach and grow sales. Search Engine Journal contributor Ingrid Adames has published an article featuring 10 social media platforms and apps you should use. She says, “To help you stay on top of what’s happening on social networks, we’ve compiled a shortlist of 10 platforms and apps that you might want to keep an eye on in the coming months. 10 New Social Media Platforms & Apps 1. TikTok TikTok has quickly become a major player with its detailed algorithms... [...]

Watch HubSpot’s video ‘How to Create Effective LinkedIn Ads by Yourself’ to create effective LinkedIn advertisements In this video, you will learn how to create effective LinkedIn Ads by yourself using its powerful Ads platform, and how to optimize and test your LinkedIn ads. In addition to HubSpot Academy’s social media professor, Crystal King, walking you through the process, you’ll hear advice from Ty Heath at LinkedIn’s B2B Institute. HubSpot  [...]

Social Media Examiner has published a new video ‘Twitter Updates: Spaces, Notes, and More’ featuring Jerry Potter with Madalyn Sklar. Watch this video to explore recent changes in Twitter. Social Media Examiner  [...]

MOZ contributor Miriam Ellis has published an article featuring three local SEO takeaways from MozCon 2022 event. She says, “Today, I’ll provide my personal rundown of the best tips I gleaned for local businesses from MozCon 2022, I highly recommend pre-purchasing the video bundle to go beyond my recap to a detailed understanding of how to excel in your marketing. 1. Let’s really talk about landing pages The SEO industry has zoomed in on the critical role both location and product landing pages are now playing in marketing. The former will come as no surprise to local SEOs, and the... [...]

Copyblogger has published a new podcast episode ‘How to Automate Your Agency’. The Copyblogger team says, “On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk through the automations that Tim uses to allow his agency to run smoothly, remotely, and without a ton of his micromanagement. These ideas will transfer to other types of service businesses too, so check it out!” Copyblogger  [...]

Your email marketing campaigns depend on various elements. The email subject line is one of the most important parts that help you improve your email open rate. Copyblogger contributor Tim Stoddart has published an article highlighting five steps to achieve better email open rates. He says, “While there is no definitive right or wrong way to write an email subject line, there are some tips you can use to boost your current open rates. Here are 5 critical steps: 1. Create the best email subject lines for sales with descriptive language A study by Backlinko showed that the best email subject... [...]