Quality content helps you achieve better SEO performance. Both go hand in hand to help you make your business successful. Content Marketing Institute contributor Ann Gynn has answered this important question in her latest article: Does SEO Still Matter to Content Marketing When Google Takes Your Clicks? She says, “Google works hard to give searchers answers without making them click through to content pages. That’s why the quantity of no-click answers on its search engine results pages seems to grow every day. Meanwhile, content marketers work hard to improve their rankings on search engine... [...]

Organizations invest lots of time and money to build and sustain their brands but maintaining brand integrity can be challenging – especially when multiple people are involved in creating brand content across many different touchpoints. Content Marketing Institute is hosting a webinar ‘Building and Scaling Your Brand Identity in a Digital World’ on Wednesday, August 10, 2022, at 1.00 pm ET. The CMI team says, “From words, to digital imagery, audio and video, because so many people create these assets it can be like a game of telephone. It starts at creative brief, but by the... [...]

Consumer data is everywhere. The untold volumes of data from multiple personal devices bring endless opportunities for you to connect with the right person precisely when they are ready to act. MarTech is hosting a webinar ‘ Four Elements of a Powerful, Data-Driven Martech Stack’ on Tuesday, July 26, 2022. The MarTech team says, “Join Zeta’s EVP of Technology Strategy, Matt Mobley, who shares how to manage various data sources to get real-time personalization and moments-based marketing right. He is joined by guest panelist Jessica Liu, Senior Analyst at Forrester, David... [...]

Ads and intent data work as sales tools when you’re selling to salespeople and marketers who go online often. But when your target audience isn’t online, you’ve got to approach sales differently. MarketingProfs is hosting a webinar ‘What to Do When Your ABM Target Isn’t Active Online’ on Tuesday, July 26, 2022. The MarketingProfs team says, “If you’re selling to engineers within a massive organization, for example, there’s a better than average chance—unless they’ve just changed jobs or they’re on the hunt for a new one—you won’t... [...]

Image by Gerd Altmann from Pixabay When Brian Halligan, CEO of HubSpot, said: “If we don’t know what’s right, we can’t do more of it. If we don’t know what’s wrong, we can’t do less of it,” he had a good point. It’s impossible to grow a business without getting to know your customers, figuring out what makes them tick, and what their smallest whiffs of discontent may be. There’s no better source of learning than your customers. That’s why their feedback is so valuable to you and your bottom line. However, you must stop assuming what they want or need – instead, you must... [...]

KOMarketing has published a new report ‘B2B Marketers Strategizing to Overcome Google Algorithm Changes’ highlighting how the b2b marketers are coping with the Google algorithm changes. Krystle Vermes says, “As Google continues to make changes to its algorithm, new research indicates that B2B marketers are seeing a negative impact on everything from page views to overall revenue. UpCity recently released the results of a survey aimed at determining how digital marketers are being impacted by Google updates, and statistics suggested that 26% of B2B digital marketers have seen... [...]

URL parameters are the portion of a URL that follows a question mark. They are comprised of a key and a value pair, separated by an equal sign. Multiple parameters can be added to a single page by using an ampersand. Ahrefs has published ‘URL Parameters: A Complete Guide for SEOs’ to help marketers understand URL parameters and apply to SEO. Patrick Stox says, “In this guide, we’ll be covering what you need to know about URL parameters. How parameters are used As I mentioned in the intro, parameters can be active or passive. Let’s look at some examples of each. Active parameters Active... [...]

Podcasting Made Simple is an introduction to the world of podcasting. you can get new ideas yourself, and, in addition, you can use it as a lead magnet to build your list. Everything is done for you. You just put your name and website link on it to brand it as your own. The offer will close in 48 hours, Sunday, July 24th @ 8:59 AM EDT This is your short cut to build your list in this popular niche. Here’s what you’ll be receiving inside Podcasting Made Simple: ➤ 2500+ Words in a Ready-To-Publish Report ➤ PRO E-Cover Graphics ➤ Lead Capture page & Delivery Page ➤ Affiliate... [...]

RankRanger has published a new podcast episode ‘Nine Ways The Google SERPs Are Changing’ featuring Gerld Murphy. The RankRanger team says, “How closely do you keep an eye on how the SERP is changing? And how is the changing SERP changing the way that SEO should be done? Those are just two of the topics that we’re going to be covering today with a man whose favorite cuisines include Indian, Indonesian, and Vietnamese. He’s presented at Brighton SEO three times and he works with various stakeholders to create unique SEO functionality over at Similarweb. A warm welcome to... [...]

MarketingProfs is hosting a webinar ‘Keys to Driving Webinar Registrations in 2022’ on Thursday, July 28, 2022, at 2.00 pm ET. Attend this webinar to learn: The evolution of audience targeting in the programmatic space. The basics of programmatic targeting and how to reach your audience effectively. How different channels play a role in creating a cohesive brand story. Recommendations for audience building through advanced methods including contextual advertising, Browsing Audiences, Custom Segments, and more. Keys to Driving Webinar Registrations in 2022 MarketingProfs    [...]