MOZ has published a new case study ‘How to Use Keywords to Combine the Power of SEO and Google Ads’ to help marketers and SEOs achieve better results. Adriana Stein says, “Both SEO and PPC are used for a common goal — search engine marketing (SEM) — and neither would survive without targeted keywords. Since both strategies have user intent and search demand in mind, you can: Create an organic and paid strategy that surpasses your competitors and uses an optimized budget. Maximize efficient content production that can be used both for SEO and PPC. Expand brand SERP awareness... [...]

The programmatic ecosystem is changing rapidly and new methods to target and reach your intended audience are constantly evolving. StackAdapt is hosting a webinar ‘The Basics of Audience Targeting With Programmatic’ on Wednesday, July 27, 2022, at 11.00 am ET. Attend this webinar to learn: The evolution of audience targeting in the programmatic space. The basics of programmatic targeting and how to reach your audience effectively. How different channels play a role in creating a cohesive brand story. Recommendations for audience building through advanced methods including contextual... [...]

There’s a reason personalization is marketing’s holy grail. When you reach the right customers with the right offers at the right time, the results exceed expectations. Industry Dive has published a new guide ‘Marketing to the Millions: Personalization at Scale’. The ID team says, “For a true marketing personalization strategy, it’s not enough just to know who your customers are. You need that information to be actionable. You need it to be accessible across all customer touch points in your business. You need to be able to identify customers based on their engagement with... [...]

To achieve the best SEO results, you need a clear and strong strategy. The creation and presentation of an SEO strategy is often the focus of industry discussions. Oncrawl contributors Antoine Eripret and Mélissa Rouet have shared eight tips to improve your SEO processes. They say, “In this article, we offer 8 recommendations, drawn from our experience at Liligo, to improve your processes. Foreword Before getting into the heart of the matter, we would like to highlight a specific feature at Liligo. Historically, the company has generated a significant part of its traffic from search engines.... [...]

We will have more details tomorrow about Animaxime, but here are the highlights for this collection of animated graphics: ➤ All “done for you” unlimited animation templates ➤ Suitable for all online professions such as entrepreneurs, marketers, content creators, agencies, digital advertisers, and more! ➤ No need for complicated software even newbies can easily create animations using these all-in-one premium templates ➤ Save your time for more important things instead of creating graphics ➤ Develop your business with the best animations, high conversion explainers, ads, and much more ➤... [...]

HubSpot has published a new video ‘5 Steps To Get Your First 1,000 Instagram Followers In 2022’ to help you get and increase your followers on Instagram. The HubSpot team says, “In this video, we’re breaking down how to grow your Instagram and get your first 1,000 followers! These are the 5 steps you need to follow if you want to see real results. Don’t just take our word for it, we’re sharing what the experts say as well.” HubSpot  [...]

Everywhere you look as a marketer, it seems there is some new challenge you need to overcome, whether that’s inflation realities, recession concerns, or even supply chain snarls. Content Marketing Institute is hosting a webinar ‘Become a Fearless Marketer: Use Content to Thrive in any Scenario’ on Wednesday, August 3, 2022, at 1.00 pm ET. The CMI team says, “Throughout periods of uncertainty, there is always one strategy that enables brands to flourish: build authentic connections through beautifully constructed, content-led interactions. There are few things that are as powerful... [...]

Ahrefs has made available the ‘Complete Advanced Link Building Course’ on YouTube. Watch this video and learn how to build backlinks in our complete link-building course for advanced SEOs. Ahrefs  [...]

When you want to get more value out of content, you split it into pieces. They represent sub-topics of more significant topics. These logs can then be split and broken down into even smaller niches. This process is called content splintering. ReadWrite contributor Timothy Carter has published a comprehensive article on implementing a splintered content strategy. She says, “In order to get started with creating splintered content, you’ll need a few things: Keyword research. The process always begins with keyword research. First, you need to perform detailed SEO research to zero in on the... [...]

Content Marketing Institute has published a new video ‘How Diversity Drives Revenue’ from Content Marketing World sessions.  The CMI team says, “Did you know BIPOC markets have a buying power of 💲4 Trillion? Tune in for our REPLAY of Ask the #CMWorld Community ⭐️ Livestream ⭐️ Monday, June 18 at 12pm ET as CMI host Amanda Subler sits down with Michelle Ngome, founder of Line 25 Consulting & the African American Marketing Association, to discuss how to tap into diverse markets with a solid, inclusive marketing strategy.” Content Marketing Institute  [...]