There have been several studies conducted by psychology researchers that try to explore the ways in which time spent on social media is, and is not, impacting our day-to-day lives.

Orbit Media Studios’ Andy Crestodina has published an article explaining social media psychology.

He says, “Here are the five big takeaways and results of a quick, informal survey into the psychology of social media users, with a brief analysis and recommended actions for each datapoint. More about the methodology and dataset at the end.

1. Social media users don’t follow because they want content

Why do people follow others on social media?

There are a lot of reasons why people follow. We asked this question and gave respondents four possible answers and allowed them to choose just one, the primary reason.

Then we asked a separate group of marketers: Why do social media users follow other accounts? The goal is to learn if there is a difference. There is.”

Social Media Psychology: Why do we follow? Why do we share? Here are 5 Things Marketers Miss

Sharing is caring