How to Build a Better Data Strategy [Guide]
A data strategy is a highly dynamic process employed to support the acquisition, organization, analysis, and delivery of data in support of business objectives. Efficient use of data can help you grow your business.
Merkle has published a new guide ‘How to Build a Better Data Strategy’.
Matthew Seeley says, “Recently Merkle was named a Leader in data strategy and activation, one of only two companies. We’re proud of this accomplishment and want to share some of the best practices that we’ve found when building a better data strategy. Today, there are many challenges that organizations must tackle– like rapidly evolving privacy regulations on data collection, and big tech’s walled gardens that continue to grow higher. As a result, marketers are putting renewed emphasis on building owned first- and zero-party data to further build relationships with customers and prospects, maximizing the value of that data to define segments, personalization tactics, and engagement strategies.
Because of this growing emphasis, organizations need a data strategy and activation strategy that can:
Align to your strategic goals
Understand and align to the key initiatives of your organization will allow everyone to work toward the same mission. Start with the question you are trying to answer as an organization and build a data strategy that supports it. Simply collecting all data for data’s sake is not a beneficial or safe practice. What data do you need to be collecting to best meet these goals?”
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