Product-led SEO is the practice of researching your product improvements from a search engine perspective. It aims at driving organic visibility by building content sections that are intimately related to your core product offering.

SearchPilot contributor Will Critchlow has published an article on how to accelerate your marketing strategy with product-led SEO.

He says, “There are a few key touchpoints where it makes sense to embed an SEO viewpoint into the product process:

Hypothesis

The first is at the very beginning when you’re exploring your product improvement ideas. There are numerous SEO opportunities at this stage where you can bring in search volume and Google Trends data to see what’s popular and growing. You can also bring in your existing analytics and search console data to see which pages and site sections are proving visible in organic search and effective at driving business.

With this data, you can not only improve the pure product-focused elements of the process with more data about demand, but you can also consider the benefits of building out entire scalable site sections with pages targeting large volumes of demand, and the growth opportunities that come with capturing that demand.”

How to Accelerate Your Marketing Strategy with Product-Led SEO

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