Building Your Pillar Content Strategy [White Paper]
A content pillar is a substantive and informative piece of content on a specific topic or theme that can be broken into many derivative sections, pieces, and materials.
Content Marketing Institute has published a new white paper ‘Building Your Pillar Content Strategy’ to help marketers create the right pillar content for their sites and blogs.
The CMI team says, “Pillar content is not just the latest buzzword in content marketing. It is the foundation of an effective content marketing strategy that drives more traffic to your website and generates leads for your business.
This eBook will teach you why you need to have a pillar content strategy. You’ll understand the different components and how to structure your pillar content. And you’ll discover how you can automate a substantial.”
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