A Guide to Social Media and Privacy
Privacy has become a priority for consumers across digital channels. Many want to protect their data and are becoming more careful about what they share on social media and who they share it with.
Digital Marketing Institute has published ‘A Guide to Social Media and Privacy’ to help marketers understand social media privacy and improve marketing.
Clodagh O’Brien says, “A new Cisco report ‘Building Consumer Confidence Through Transparency and Control’ found that 86 percent of consumers “care about data privacy” and want more control while 79 percent are willing to invest time or money to better protect their privacy.
To be compliant, you need to understand the most common privacy issues that impact social media channels. Ultimately it’s about protecting and valuing the data of your customers and avoiding a social media crisis that would bring disrepute to your company.
Data mining
Data mining is a way for companies to gather information using automated computer systems that sort through information to identify trends and patterns. It’s often used to examine people’s behavior based on past purchases, location, content preferences, or events such as birthdays.”
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