How do HTTP Status Codes Impact SEO? [Answered]
Your SEO strategy is a blend of several elements including site design, content quality, site speed, and security measures.
An HTTP status code is a server response to a browser’s request. When you visit a website, your browser sends a request to the site’s server, and the server then responds to the browser’s request with a three-digit code: the HTTP status code.
Know Agency contributor Kayla Heigelmann has explained in her latest blog post how the HTTP status codes impact SEO performance.
She says, “HTTP status codes are visible to search engines when crawling and deciding to index your website. Depending on the type of HTTP status code, specifically 4xx and 5xx codes, your website may not be indexed. This impacts your SEO and where (or if) you rank in the search engine results.
Remember that search engines prioritize high-quality websites in the search engine results. Multiple 4xx and 5xx HTTP status codes tell search engines that your website is low quality, resulting in a low ranking.
HTTP status codes that adversely impact user experience need your immediate attention. Page and user experience goes beyond the layout of your website, it includes technical SEO and ensuring your website is functioning correctly.”
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