The title tags tell both Google and searchers that your web page is relevant to this search query. Besides, searchers are much more likely to click on a web page if they see the exact keyword or keyword phrase they just typed in the title.

Search Engine Watch contributor Jacob McMillen  has published an article on writing effective title tags.

He says, “In this article I review:

  • Things to do and consider in designing your page title
  • Things to avoid and not to do
  • The compromises and things that apply for various page types

The Title Must be Relevant

Creating a descriptive, keyword-rich title tag is important for increasing rankings in search engines. Keyword usage and placement in the title tag is clearly recognised as most important place to use appropriate keywords to achieve high rankings. However the title and the keywords have to be highly relevant to the body of the blog or article otherwise the ranking will be downgraded by Google and the user will see that they have been deceived and will leave the page without reading it. The other important aspect is that the title appears in the search results with the user’s keywords users in the search highlighted. Google’ advice for Title Tag is shown below. Incidentally, the example shows a page where variations of the word “groom” appear three times. It is definitely more than what’s needed (keyword stuffing?).”

SEO best practice: How to write effective title tags in 2022

Search Engine Watch

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