Using Boolean Search Operators For SEO
Boolean Operators are simple words (AND, OR, NOT or AND NOT) used as conjunctions to combine or exclude keywords in a search, resulting in more focused and.
Search Engine Journal contributor Roger Montti has published an article explaining why it is important to use boolean search operators for SEO.
He says, “Boolean search operators are useful because they can make a search granular and specific. But the Boolean search can also broaden a search to find even more data.
Ultimately, Boolean search operators are important because they are powerful methods for controlling what Google shows in the search results.
Boolean logic helps the searcher sidestep Google’s regular algorithm to produce more precise search results.
1. The Concept Of AND In Search
Every word used in a search is considered together by default.
Modern search engines will also expand a query and begin using synonyms, which can sometimes change the results in unwanted ways.”
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